My Role: Associate Creative Director
Company: HAVAS helia
Insight: By applying a modular, more strategic planning approach to existing email templates and creating dynamic templates that proved our data driven approach could positively influence inbox engagement.
Solution: We used a prototyping exercise and collaboratively brainstormed with the client and agency teams to create a modular approach that combined all the different messages as variables. The client was left with a new enterprise marketing process in place that bridged the gap between their marketing and e-commerce initiatives.