My Role: Senior Design Manager | Agency Partner: Bridgemark
Company: McCormick & Co.
Insight: How recognizable was the beloved hot sauce brand when it stepped outside of the hot sauce aisle? Could we leverage the key visual equities and gain brand recognition across the store?
Solution: By partnering with insights, we developed a range of testable design system options and conducted focus groups with consumers to validate how recognizable our beloved hot sauce brand was. We learned the key visual equities that needed to be carried over into the design system as we expanded across the store and into new categories. This set the team up to execute new product innovation and advertising campaigns quickly, as well as expand with our global partners in new markets.