My Role: Associate Creative Director
Company: HAVAS helia
Insight: Shopping for insurance can be overwhelming when there is so much to sort through. How might we make the experience easy, personal and bring the cost savings to the consumer?
Solution: From UX design to email execution, the team helped Liberty Mutual optimize their consumer journey every step along the way. Thanks to our data mining team, we were able to test a variety of creative elements, from which headlines work best to how many CTA’s is too many CTA’s. Every test performed met the same standard for high-quality creative design, so even when a test “lost,” it was still a win for Liberty Mutual.