My Role: Design Manager | Agency Partner: DAVIS
Company: McCormick & Co.
Insight: How do we get flavors out to test faster with consumers?
Solution: Our design team was tasked with creating a design system for our iconic masterbrand that felt like we were bringing new test flavors straight to consumers from inside our spice kitchen. The design needed to also be easy to execute in quick, turn-key manner so we could cut short our standard 18-month commercialization timeline to get to consumers faster. This was our first complete experience, where we would sell directly to consumers from our website and rotate flavors out seasonally.