My Role: Senior Design Manager | Agency Partner: DAVIS
Company: McCormick & Co.
Insight: Consumers connect freshness with quality, so how can we ensure our spices and herbs are the freshest? In addition, our brand was seen as “your grandmothers spice cabinet” so how do we design a more modern and approachable package to resonate with younger consumers to stay relevant?
Solution:
“McCormick has announced an update to its signature red top packaging. The redesign features a new cap called “SnapTight” that promises to keep spices fresher…
What's more, McCormick refreshed the labels and enlarged the logo. Gone are the banners and sashes designating what spice you're buying. Instead, you've got a red dot with the product name and improved product photography. Overall, they've thoroughly modernized the branding with changes to type and graphics, and the longer-lasting freshness also receives a shout-out on the front. Additionally, the new packaging gets made from 50% post-consumer plastic. “
Read More:
https://gdusa.com/packaging/mccormick-redesigns-core-red-cap-products
https://www.today.com/food/groceries/mccormick-new-spice-bottles-rcna74935