My Role: Associate Creative Director
Company: HAVAS helia
Insight: How might we give consumers the ability to engage and explore the many flavors Mike’s Hard Lemonade offers?
Solution: As the campaign unfolded, the website’s purpose became clear : to deliver a more fun online experience that was filled with opportunities to connect and engage with the user. To give them the ability to explore and find the product they wanted and to engage with the new flavors and other promotions the brand was hosting.