My Role: Design Manager | Agency Partner: Perspective Branding
Company: McCormick & Co.
Insight: By partnering with an emerging online foodie with a big passion for healthier choices, we could launch a relatable and healthy flavor line directly to consumers.
Solution: The team partnered with Tabitha Brown’s brand team to bring to life her personality and merge it with flavor. Her passion for healthy living, bold flavor and creativity came to life in this expressive and sunshine filled expression that only Tabitha can claim as her own. This was initially a DTC launch that was so successful the second year it launched to a pan-channel launch in retail and club.