My Role: Senior Design Manager | Agency Partner: DAVIS
Company: McCormick & Co.
Insight: Storage and convenience of flavor are consumer pain points.
Solution: If we can create an easily stored spice container that is also fun and comes in the essential flavors, we can create the perfect gift! By shifting our target audience to younger consumers, we allowed our brand to express itself in a more approachable and vibrant way that still holds true to McCormick as a leader in flavor. This was a DTC only launch, that made it’s debut during the holiday season and made itself the perfect gift for new grads, homeowners and anybody obsessed with flavor and organization!